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: The font was developed by the London-based design studio Dalton Maag .
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The new font appears across:
: The workhorse body typeface optimized for legibility, paragraph spacing, legal text, and detailed flight schedules. easyjet rounded book font new
The introduction of the EasyJet Rounded Book Font New is a significant step in easyJet's brand evolution. The font will be used across all touchpoints, including:
As consumer attention moved to smartphone apps, the carrier required a typeface with a high x-height and open counters to maintain legibility on low-resolution mobile displays.
The critique is valid. A rounded font is inherently informal. If easyJet decided to launch a corporate law firm or a funeral home, this font would be a disaster. But for a leisure airline that flies families to Majorca and groups to Amsterdam, informality is an asset . : The font was developed by the London-based
“Attention, passengers. Your delayed flight to Edinburgh will now begin boarding at Gate 14. Please proceed in a calm, rounded fashion. There is no turbulence. There never was.”
So, what makes the EasyJet Rounded Book Font New unique? Here are a few key features that set it apart:
The Evolution of the New easyJet Rounded Book Font The represents a significant step in the visual identity of one of Europe’s leading low-cost carriers, balancing modern digital usability with the airline's historic design language. Typography is the unsung hero of corporate identity, and for an airline, it dictates how millions of passengers read flight displays, navigate mobile apps, and perceive marketing campaigns. 1. The Roots of easyJet Typography If you share with third parties, their policies apply
To understand why the introduction of a custom weight matters, one must first look at the airline's historic design manual, known internally as the "Getup". The Heritage Foundation: Cooper Black
Practical Recommendations for Designers
The typeface update was most visible during the rollout of a refreshed livery in 2015, marking the airline's 20th anniversary. The "new look" featured a cleaner application of the logo on the aircraft fuselage, emphasizing the vibrant orange and white palette that remains "cast in stone" by brand license.
The use of a consistent font across all touchpoints will help to create a strong, recognizable brand identity that reflects easyJet's values and personality.
