At the heart of the handbook are three strategic anchors that guide every "Broista's" interaction:
In most coffee shops, if a customer asks for a weird flavor combination (e.g., a "Pumpkin White Coffee Annihilator with soft top"), a new hire might shrug. At Dutch Bros, that is a fireable offense on the first offense (in terms of culture, if not legal paperwork).
Drive-thru stands get cold during early morning opening shifts or winter seasons. When a standard short-sleeve t-shirt will not suffice, the handbook allows specific layering techniques to keep baristas warm:
You are not just a "barista." You are a . You are the heartbeat of the blue and white stand. At Dutch Bros, we don't just serve coffee; we create moments of euphoria, connect with our communities, and deliver the fastest, friendliest service in the universe. dutch bros employee handbook top
As noted in Dutch Bros culture, "The Magic is in the Details". Wearing your provided swag correctly is part of showing attention to detail. Tips for New Broistas Regarding Uniforms
Stands open incredibly early, often by 5:00 AM. Arriving even five minutes late disrupts the morning rush setup, making strict punctuality a top performance metric.
The Dutch Bros employee handbook balances a fun, expressive workplace culture with rigid operational expectations. To thrive under these guidelines, a Broista must combine a vibrant personality with a sharp memory for recipes and an absolute commitment to punctuality. Mastering these top expectations ensures a smooth transition into the unique, high-octane world of the Dutch Mafia. At the heart of the handbook are three
Dutch Bros employee handbook , often referred to as the or the " Field Guide
Dedicated to pulling perfect espresso shots, monitoring extraction times, and maintaining milk temperature.
Working at Dutch Bros is fast-paced and physically active, which is reflected in their operational policies. When a standard short-sleeve t-shirt will not suffice,
The centers on a "people-first" philosophy, emphasizing a culture where employees (called Broistas ) are expected to provide extraordinary experiences through genuine human connection. Core Values & Mission
: Employees are empowered with the discretion to provide complimentary drinks for special occasions (like birthdays) or to resolve negative experiences, turning a "frown upside down". Customer-First Mentality
The handbook outlines a strict protocol for covering shifts. Trading is permitted, but it must be done through approved employee scheduling apps and approved by a manager.
Employees are instructed to leave bad attitudes, gossip, and personal worries "at the doorstep" to ensure a positive environment for coworkers and customers.