CEO Lindsay Tjepkema articulated Casted’s differentiating philosophy in an interview with TechCrunch: “If you’re a podcaster … the number of downloads is important. But when you’re a B2B company or an enterprise company, the number of downloads doesn’t help. You need to know who’s engaged, how are people interacting with the content, and then how is that going to impact revenue and pipeline, and customer loyalty and lifetime value.”
First, Casted's customer base in 2021 included global enterprises with significant European footprints. Companies like PayPal, HubSpot, and ZoomInfo have substantial operations across Europe, and Salesforce had a global presence that certainly included European markets.
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Casted Europe 2021 helped accelerate interest in treating podcasts as core components of B2B content strategy in Europe, highlighting practical methods to scale audio content and demonstrate measurable business outcomes. casted europe 2021
The broadcasts were frequently anchored by Yinsu Collins , a staple of European events who provided professionalism and energy to the pre-game and post-game shows. She was often joined by Ghassan "MiloshTheMedic" Finge and Harry "JustHarry" Russel to break down the action.
: They are primarily distributed in Western Europe (specifically the UK and Germany ) and North America.
Unlike traditional esports leagues that feature franchised teams and multi-million dollar buy-ins, Casted was built for the average viewer. The roster rules were simple: The broadcasts were frequently anchored by Yinsu Collins
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, a website dedicated to recreational casting videos and photography.
In March 2021, Casted secured $7 million in Series A funding , signaling a massive vote of confidence in what they call . For European marketing teams—often tasked with doing more with fewer resources—this approach was a game-changer. Instead of creating content from scratch, teams were taught to: The rest are still playing catch-up.
To understand the significance of Casted in Europe in 2021, we must first set the stage. Pre-2021, European enterprises were no strangers to video and audio content, but the tools were fragmented. A company might use Zoom for recording, a separate RSS host for podcasting, another platform for gated landing pages, and a fourth analytics tool to track engagement. The result was a "franken-stack" of technology that made it nearly impossible to attribute revenue to podcast or webinar investments.
CASTED Europe is a biennial conference that aims to promote excellence in casting, engineering, and manufacturing across Europe. The event provides a comprehensive forum for experts to discuss recent advances, share best practices, and address the challenges facing the industry. CASTED Europe 2021 built on the success of previous editions, with a focus on digitalization, sustainability, and innovation.
For European marketers still holding onto 2021’s webinars as static MP4 files on a hard drive, the lesson is clear. The brands that adopted Casted in 2021 gained a two-year head start in building searchable, attributable, and evergreen audio/video libraries. The rest are still playing catch-up.