The hardest part of infotainment copywriting is moving from an entertaining story to a sales pitch without jarring the reader. The early volumes provide distinct "swipe file" concepts demonstrating how to connect unrelated anecdotes directly to your checkout link. How New Subscribers Can Access Early Content
: Early and specialized issues discuss using podcasts and even "old school" press releases to drive traffic to opt-in pages. What’s Inside the Newsletter? Every issue is a physical, 15+ page training that includes:
Settle’s approach contradicts standard corporate email practices. Instead of beautiful graphics and generic discount codes, his framework focuses on: ben settle email players 1 15 new
The goal is to blend information with entertainment. Most emails should tell a story or share a personal observation that leads naturally into a "soft sell" for a product.
Settle emphasizes that how you write is more important than the tools you use. He often references a specific psychological technique on "page 12 in the January 'Email Players' issue" that demonstrates how to ethically use persuasion principles to keep customers engaged. The focus is on understanding human nature, not tracking split-test data. The hardest part of infotainment copywriting is moving
(The bad kind. The kind who sells "get rich quick" schemes but drives a beat-up Honda.)
Based on the foundational teachings in the (which accompanies these issues), the content includes: Key Concept Copywriting What’s Inside the Newsletter
Ben Settle's is a high-end, $97-per-month print newsletter dedicated to direct response email marketing and copywriting. While the exact contents of issues 1–15 change over time as the "Email Players Playbook" is updated, these early resources typically establish Settle’s "daily email" philosophy and provide a foundation for his infotainment-style marketing. Core Principles of the "Email Players" System
But when you treat them like friends you’re inviting over for a BBQ...
: Intentionally using strong opinions to attract hyper-loyal buyers while actively repelling low-value "freebie seekers". Key Concepts Taught in Issues 1–15